Think of a sailboat sail turned sideways that uses shade cloth instead of sail cloth.
Rather than driving a boat, a shade sail provides shade. But just about everything else is the same.
Shade sails use the same sailboat hardware, they have the same curved edges and the same need for strong attachment points.
How Did Shade Sails Get Started?
Who wants to get sunburned while trying to enjoy the dramatic sea battle re-enactments or gladiators fighting to the death?
Not the Romans apparently!
The use of sailing methodologies to provide shade can be found as far back as the Coliseum where Roman sailors used ropes and pulleys to operate the Velarium, keeping spectators cool.
ve-lar-i-um - noun
A large awning of a type used in ancient Rome to cover a theater or amphitheater as a protection against the weather, now more commonly used as an inner ceiling to improve acoustics.
Attached at corners only (NO frame)
Can be ANY shape
Pulled tight by turnbuckles
Attached by grommets or aluminum bars
Pulled tight by rope or wire lacing
Attached at corners and supported by a frame
Pulled tight by perimeter cable during installation
This is a good time to get into the business while profits are high and competition has not yet reached the level seen in the maturity stage of product development.
Shade cloth manufacturers are offering new products all the time keeping the industry moving forward. There are more choices today for high strength fabrics and new color options than ever before. This expansion of shade cloth choices will also breathe new life into the classic shade products like awnings, curtains, and framed canopies.
You don’t need to be a trailblazer any more to get into the trade. You don’t have to suffer through the costs of R+D, customer education, and low profits.
It’s time to join the party, keep reading and let’s learn about selling these things.
Have you tried shade sails and had a bad experience? If so, chances are that you made one of the top 10 mistakes to avoid. It might be time to give shade sails another look now that you have Shade Sail University as a resource.